{"title":"My Darlin'","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet My Darlin’, a Brooklyn-based design and paper goods studio with a serious soft spot for nostalgia, good typography and a well-placed bit of banter. Their greeting cards mix vintage-inspired prints, pretty pastels, bold colour and clever words, with a little 1940s charm and 1980s irreverence thrown in for good measure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom romantic florals and graphic shapes to cards that know exactly what to say, this is stationery with plenty of personality. Designed by founder Priyanka Batra, My Darlin’ makes the kind of cards you’ll want to choose very carefully — because the message matters, but so does the aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA little nostalgic, a little cheeky, and very much made for your darlins.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"my-darlin-birthday-buds-card","title":"Birthday Buds Card","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003eBirthday Buds. A birthday card with cheerful flower buds to say happy birthday to your bud. Don't these flower buds look like a sweet group of best buds chatting and partying together? Wethinks so. Part of BOOM BOOM BLOOM, a series of flower pattern cards blooming with vibrant color and retro typography for an overall vintage vibe.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646384470,"sku":"BBC-BIRTHDAYBUDS","price":4.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/BBC-BIRTHDAYBUDStr.png?v=1789400746"},{"product_id":"my-darlin-birthday-meadow-card","title":"Birthday Meadow Card","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA colourful birthday card with a meadow of cheerful blooming flowers: pansies, tulips, daisies, and various wildflowers. Featuring retro script typography and vaguely midcentury inspired illustration. \u003c\/span\u003e\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646417238,"sku":"FFC-BDAYMEADOW","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/FFC-BDAYMEADOWtr.png?v=1789400783"},{"product_id":"my-darlin-blooming-hugs-card","title":"Blooming Hugs Card","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA colourful birthday card with a meadow of cheerful blooming flowers: pansies, tulips, daisies, and various wildflowers. Featuring retro script typography and vaguely midcentury inspired illustration. \u003c\/span\u003e\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646450006,"sku":"BBC-HUGS-B","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/BBC-HUGS-Btr.png?v=1789400798"},{"product_id":"my-darlin-fairy-tale-ending-card","title":"Fairy Tale Ending Card","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOnce upon a time... \"Love u. The end.\" Bold floral pattern love, wedding, anniversary card with a fairy tale ending.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646515542,"sku":"FLC-THEEND","price":4.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/FLC-THEENDtr.png?v=1789400806"},{"product_id":"my-darlin-happy-divorce-card","title":"Happy Divorce Card","description":"\u003cp\u003eA vibrant and celebratory divorce card to usher in a new chapter.\u003c\/p\u003e\n\u003cp\u003ePart of Fleurry Vision, a series of maximal flower-centric greeting cards with patterns and designs that play tricks on your eyes. Bold colors and retro typography add to the vibrance of this loud and dynamic collection.\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646613846,"sku":"FVC-HAPPYDIVORCE","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/FVC-HAPPYDIVORCEtr.png?v=1789400864"},{"product_id":"my-darlin-i-like-you-romantically-card","title":"I Like You Romantically Card","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\"I like you romantically.\" In case it wasn't clear. A love or anniversary card with a composition of squiggle-infused florals and abstract shapes.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646712150,"sku":"FLC-ROMANTICALLY","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/FLC-ROMANTICALLYtr.png?v=1789400881"},{"product_id":"my-darlin-cherry-best-friends-kids-card","title":"Lil Darlin' Cherry Best Friends Kids Card","description":"\u003cp\u003eA card with cutie connected smiling cherries for your cherry best friend. Hand drawn by Zinnia Lulu Batra-Leary, age 4. From our Lil Darlin' collection, featuring art by kids for kids.\u003c\/p\u003e\n\u003cp\u003eLil Darlin’ is the newly-launched daughter brand of My Darlin’. All artwork is by Zinnia Lulu Batra-Leary, our founder’s daughter, between the ages of 2-4. This charming collection of paper goods that’s by kids for kids, celebrates the wonder, imagination, and joyful spirit of childhood.\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646777686,"sku":"LIL-CHERRYBESTIES","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/LIL-CHERRYBESTIES2tr.png?v=1789400910"},{"product_id":"lil-darlin-ice-cream-birthday-card","title":"Lil Darlin' Ice Cream Birthday Card","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA birthday card with many scoops of smiling ice cream cones. Hand drawn by Zinnia Lulu Batra-Leary, age 4. From our Lil Darlin' collection, featuring art by kids for kids.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLil Darlin’ is the newly-launched daughter brand of My Darlin’. All artwork is by Zinnia Lulu Batra-Leary, our founder’s daughter, between the ages of 2-4. This charming collection of paper goods that’s by kids for kids, celebrates the wonder, imagination, and joyful spirit of childhood.\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646843222,"sku":"LIL-BDAYCONE","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/LIL-BDAYCONE4tr.png?v=1789400914"},{"product_id":"my-darlin-oh-baby-baby-card","title":"My Darlin' Oh Baby Baby Card","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\"Oh Baby baby!\", a colourful bouncing dots baby card. Simples.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646875990,"sku":"CBC-OHBABYBABY","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/CBC-OHBABYBABYtr.png?v=1789400918"},{"product_id":"my-darlin-the-fleurry-best-card","title":"The Fleurry Best Card","description":"\u003cp\u003eCheerful ditsy floral pattern surrounds bold retro typography that reads, \"You're the Best.\" For thank yous, friendship, and general appreciation of those people in your life who are the absolute best. Coordinates with our Little Fleurs on the Prairie gift wrap.\u003c\/p\u003e\n\u003cp\u003ePart of Fleurry Vision, a series of maximal flower-centric greeting cards with patterns and designs that play tricks on your eyes. Bold colors and retro typography add to the vibrance of this loud and dynamic collection.\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327646941526,"sku":"FVC-BEST","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/FVC-BESTtr.png?v=1789400968"},{"product_id":"my-darlin-weirdish-birthday-card","title":"Weirdish Birthday Card","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\"Have a weirdish birthday!\" squiggle-infused florals and abstract shapes on this birthday card. Perfect for weird times or weird friends. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Darlin'","offers":[{"title":"Default Title","offer_id":55327647007062,"sku":"FLC-WEIRDISHBDAY","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9970\/1846\/files\/FLC-WEIRDISHBDAYtr.png?v=1789400971"}],"url":"https:\/\/etc.london\/collections\/my-darlin.oembed","provider":"Etc.Store","version":"1.0","type":"link"}